TikTok — is a Chinese social network launched in September 2016, but within three years it overtook Instagram and Facebook in the number of app downloads, while the number of its active users has reached 500 million and continues to grow.
The TikTok format is somewhat reminiscent of Stories on Instagram and Facebook, but its functionality is much broader. Users can apply various masks, filters, special effects and audio, which opens up endless possibilities for creativity and self-expression.
Because videos can be edited without leaving the app, users easily create clips lasting from 15 to 60 seconds. This is another reason TikTok is gaining popularity. People want to get the maximum amount of new information in a short time.
TK Media has gathered seven examples of how bloggers and media outlets use TikTok for educational purposes, thereby expanding their audience.

English Teacher @englishmaria
There are many teachers of different languages on TikTok. Each has their own approach and style of lessons. Maria’s videos stand out for their expressiveness, emotion and the associations they build for learning. All these techniques will help you easily remember pronunciation rules and English grammar.

Chornobrovyi @chornobroviy3
Although TikTok is only gaining popularity in Ukraine, 19-year-old Danylo Haidamakha has already managed to attract almost 90,000 followers there. He records videos exclusively in Ukrainian, comparing it with other languages, and diversifies his content with interesting facts about Ukrainian history.

5-Minute Crafts @5.minute.crafts
The 5-Minute Crafts channel was created in 2016 by the authors of the equally well-known advertising website Adme. The project’s YouTube channel has around 50 million subscribers, and its Instagram has nearly 40 million! It is no surprise that they also set out to conquer TikTok. Their account shares unusual tips that can be useful to everyone. For example, how to quickly and beautifully fold napkins on the table, make breakfast without a single dirty pan, or create an unusual video-filming effect on a phone using tape.

monakhovan_ @monakhovan_
Cooking fans could not pass up the rising trend and fit perfectly into TikTok’s video format. Want to surprise your family with an unusual dinner? Or are you tired of standard stuffed cabbage rolls and cutlets for holidays? Using TikTok hashtags, you can easily find recipes for interesting dishes. For example, a recipe for homemade jam or options for quick breakfasts. There, people also share secrets on how to easily clean a kitchen stove, oven or microwave. Housewives, take note.

Dima Norok @dima.norok
It has been proven that working at a computer and a sedentary lifestyle — negatively affect our bodies. At the same time, not everyone has the opportunity or time to go to the gym. Blogger Dmitry presents himself as a massage therapist and trainer. On his TikTok account, he shows how to maintain good posture, give yourself a massage and get rid of neck pain without leaving your workplace.

Lawyers on TikTok post short video answers to the most pressing questions people have. For example, whether you need to pay for a bottle accidentally broken in a supermarket, whether it is legal to give teachers expensive gifts, or whether a security guard has the right to go through your bag. We could not find examples of lawyer “TikTokers” among Ukrainian users of the social network, but we consider this a promising direction, so we will show for illustration how other bloggers do it.

@via_photo
An account with simple lessons on taking and editing photos. Here you will learn how to take an unconventional photo with autumn leaves or how to make giant soap bubbles with your own hands. Magic in its purest form.