Apple Presentation: New Products Explained Briefly and Simply

New iPhones, budget iPad 10.2, Apple Watch 5, TV+, Arcade and iOS 13.

Today, September 10, at 8:00 p.m., Apple's annual presentation began in Cupertino, California. TK Media looked into what the tech giant unveiled in 2019.

In Brief

All new iPhones received new colors, an updated A13 Bionic processor and improved cameras.

iPhone 11 (replacing the XR) received a new dual ultra-wide and wide camera with Night mode and automatic adjustment, which is in some ways better and in some ways worse than the XS and XS Max. It retains the old screen, but its battery life was increased by 1 hour, it can be submerged in water up to 2 meters, a 256 GB version was added, and 3D Touch was replaced with haptic feedback on press. The new version also replaces the coral and blue (light blue) colors with purple (magenta) and green (mint), and makes the yellow less bright.

iPhone 11 Pro and iPhone 11 Pro Max (replacing the XS and XS Max) received the same screens with increased contrast and brightness, 3D Touch replaced with haptic feedback on press, a new swamp-green dark green color, and a full set of 3 updated cameras with Night mode and automatic adjustment. The flagships come with a powerful “cube” 18 W charger for fast charging, and they last 4 and 5 hours longer than their predecessors, respectively.

iPhone 11 (XR2)

New processor: Apple A13 Bionic = this iPhone will last a year longer than the XR, XS and XS Max predecessors and will run slightly faster.

New colors: purple (magenta) and green (mint), as well as last year's XR colors — white, black, yellow (less bright) and, of course, red (Product RED).

New camera: dual ultra-wide and wide camera with Night mode and automatic adjustment. In some cases it is better than the XS and XS Max, and in some cases slightly worse. The front camera is better than the XR, XS and XS Max — 12 MP instead of 7 and 4K video recording with the ability to shoot slow-mo video.

Otherwise, the new iPhone 11 does not differ much from the 2018 iPhone XR: the same 6.1-inch Liquid Retina HD display with Face ID and a notch with the same bezels, runs 1 hour longer, withstands water immersion for up to 30 minutes up to 2 meters, is offered with 64, 128 and 256 GB of storage, and features haptic feedback on press instead of 3D Touch. Support for Dolby Atmos has been added and portrait mode improved.

iPhone 11 Pro and iPhone 11 Pro Max

New display: the same 5.8- and 6.5-inch Super Retina respectively, with a resolution of 2436x1125 and 2688x1242 pixels respectively and 458 ppi, but with increased contrast of 2 million to 1 (versus 1 million to 1 in the XS and XS Max), brightness up to 800 cd/m² (versus up to 625 cd/m² in the XS and XS Max) and haptic feedback on press instead of 3D Touch. The displays are now called Super Retina XDR instead of the predecessors' Super Retina HD.

New color: in addition to the familiar silver, space gray and gold, the 11 Pro and 11 Pro Max have a new swamp dark green.

New camera: a full three new cameras — ultra-wide, wide and telephoto with support for Night mode, automatic adjustment and 2x optical zoom out. The best camera in an iPhone. The video recording and front camera are almost no different from the iPhone 11.

New batteries: the 11 Pro and 11 Pro Max come with a powerful 18 W “cube” for fast charging, and they also last 4 hours (11 Pro vs XS) and 5 hours (11 Pro Max vs XS Max) longer.

The new flagships are equipped with the latest Apple A13 Bionic processor and run faster than their predecessors. The iPhone 11 Pro is heavier than the XS by 11 g (188 vs 177), and the 11 Pro Max is 18 g heavier than the XS Max (226 vs 208). They can be submerged to 4 meters for up to 30 minutes, and come in 64, 256 and 512 GB versions. Support for Dolby Vision and Dolby Atmos has been added, and Deep Fusion technology has been introduced (the gadget takes 9 photos at once and automatically corrects the shot).

1. iPhone 11 will cost $699 (in Ukraine from UAH 24,000).
2. iPhone 11 Pro will cost $999 (in Ukraine from UAH 36,000).
3. iPhone 11 Pro Max will cost $1,099 (in Ukraine from UAH 40,000).

Apple Watch Series 5

The 5th-generation smartwatch will run for at least 18 hours with an always-on screen, which they called Always-On Retina. Previously, it had to be tapped to activate. The watch will be available in aluminum and titanium cases, and a white ceramic version is also presented.

The gadget received sleep tracking, emergency services calling and a built-in compass. The base version will cost $399, and the LTE version $499. In Ukraine the price will start from UAH 13,000.

The new iPhones and Apple Watch Series 5 will go on sale September 20.  

iPad 2019 10.2

The new iPad is positioned as “budget” and learned to collapse the on-screen keyboard thanks to iPadOS, which will also add home screen widgets, update the Safari browser to desktop level and improve multitasking.

The iPad 2019 will be released on September 30 along with iPadOS, which can be installed on iPad Pro, iPad Air 2, iPad 5th generation or later, and iPad mini 4th generation or later. A full-size keyboard, like the iPad Pro's, can also be connected via the Smart Connector.

The gadget will cost $329 — from UAH 11,000 in Ukraine. It will come in space gray, silver and gold colors with 32 and 128 GB. 

Apple TV+, Apple Arcade and iOS 13

Apple Arcade will launch as early as September 19 2019 in a separate tab of the App Store — there will be trailers, recommendations and editorial curated collections.

After a month-long free trial, the price will be $4.99 per month for a family subscription (about UAH 125).

Apple TV+ will launch on November 1 2019 in the Apple TV app at the same price of $4.99 per month (about UAH 125) with a free 7-day trial period.

The service will work on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. Buyers of new iPhones, iPads and Apple TVs will get a free year of Apple TV+.

The new iOS 13 will be released as early as September 19 2019, and iOS 13.1 on September 30.

Also, at the Apple presentation, they showed Kyiv's “Comfort Town” and the trailer for the new drama series “See”.