Billa Supermarket Chain Exits Ukraine, Novus to Acquire It
The deal is estimated at $30-40 million.
The owners of the Novus supermarket chain are acquiring its competitor Billa. This is reported by NV.
The owners of Billa decided to leave Ukraine due to the high level of competition in the market. In mid-September of this year, the Lithuanian company Consul Trade House UAB, owner of Novus, agreed with the owners of Billa to buy out the Ukrainian business.
The transfer of rights to Billa to the owners of Novus must be approved by the Antimonopoly Committee. According to estimates by Aleksey Rashchupkin, partner at the financial company Atlas Advisors, the deal is valued at $30-40 million, and in addition to Novus, the owners of the Varus chain also had claims on Billa.
Thanks to the deal, the Novus chain can increase its influence by 80%. Today it has 46 stores, to which 35 stores previously belonging to Billa will be added. In addition, it will allow Novus to enter the top five largest food retailers in Ukraine.
The leaders of the Ukrainian food retail market are Fozzy Group, which includes Silpo and Fora, as well as ATB-Market.
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