Esports Team HellRaisers Unveils Rebrand Created by Banda
With its new emblem, the team aims to attract people who are not afraid to stand out.
The Ukrainian esports organization HellRaisers, which has Dota 2 and CS:GO teams, has rebranded its logo. Instead of the old emblem, HellRaisers now has a new one consisting of two slanted red lines, associated with a sharp gaze.
In the emblem presentation on HellRaisers' YouTube channel, the new emblem is associated with "underdogs".
"Time for change. Unpredictable, desperate and persistent. We claw our way to victory until the very end. We are underdogs. We are HellRaisers," says the official announcement of the new logo.
The rebranding process took HellRaisers 10 months, and one of Ukraine's well-known advertising agencies, Banda Agency, also took part. The team will also present new equipment featuring the updated emblem in the near future.
Alexey Slabukhin
CEO of HellRaisersWe started this project with Banda in October last year, and we came in with the idea that we needed to change something. That is, we needed to refresh our brand, and we even considered changing the name and the logo. Where it would lead, we did not know, because one of the theses we gave to the work was to simplify the current logo, because it is too complex.
Slabukhin also noted that the organization's mission is to attract people who support the team and are not afraid to stand out.
"Because it's easy to root for teams that win. It's simple. Roughly speaking, like fans who come and cheer. And the second point is that we don't like this whole situation on the market related to censorship, that some people there are afraid to swear, afraid to show something wrong, leak some insider information, and so on. Our specific goal is to gather all the guys who cheer for us, those who want to stand out, those who support this whole street culture, the theme of underdogs and so on," — quotes the words of HellRaisers' executive director Sports.ru.
The HellRaisers organization was founded on March 9, 2014. The club's first team was a CS:GO roster of players from Astana Dragons, and on August 20, 2014, a Dota 2 roster appeared. In early May this year, Hell Raisers opened a division in Fortnite.
In mid-July, HellRaisers took part in the EDEN ARENA MALTA VIBES CUP 3 CS:GO tournament, where they lost to Hard Legion in the third round.
On August 1, the Ukrainian team will begin competing in the closed European qualifiers of Omega League in the Dota 2 discipline.
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