"Idiots Are Amazing": New Fanta Ad Celebrates People Who Do Silly Things for Fun

To create the video, the team reviewed hundreds of "idiot" videos.

The team at creative agency 72andSunny Amsterdam produced an advertising spot for the Fanta brand called "Idiots Are Amazing", which praises people who do silly things for fun. This is reported by Adweek.

The creative agency has made an ad for Fanta for the first time, but this time the main characters are not professional athletes or even inspiring icons of courage and perseverance. As the agency said: "In fact, they are idiots."

The global advertising campaign for the famous drink is called "In the Name of Play". Its main characters are people who do rather silly things for fun. The agency's team reviewed hundreds of videos to select suitable characters.

The ad uses the classic formula for praising athletes: a voiceover delivered in a confident tone, slow motion, the characters' tense facial expressions, and symphonic music in the background. Only this time, it's not athletes on the pedestal, but "idiots".

The advertising campaign will run for a year and will include out-of-home elements specifically designed for "boring" places (for example, bus stops). The campaign starts in Spain, Portugal and Norway, and in the following months will expand to Germany, Ireland, France, Sweden, the Netherlands, Belgium and Denmark.

Senior Vice President of Marketing for Coca-Cola in Europe, the Middle East and Africa, Walter Susini, said: "The Fanta campaign "In the Name of Play" is designed to encourage more play in the world. Not just any play, but play that has no purpose other than enjoyment. All research shows that the world needs more purposeless play, and that it makes us happier, more creative and more sociable people. And of course, it's fun, so what's not to like?".