"Men Drink Cocktails Too": Heineken Releases Ad Against Gender Stereotypes
But in 2009 the company released an ad in support of gender stereotypes.
The Dutch brewing company Heineken has launched a series of advertising videos against gender stereotypes, created by the Italian advertising agency Publicis Italy.
The campaign's main advertising slogan is "Men drink cocktails too" ("Men also drink cocktails").
Each video plays out different situations in which women are served cocktails and men beer. It later turns out that everything is the opposite: men ordered cocktails, and women beer. In this way, the company tries to dispel the stereotype that beer is an exclusively male drink.
As Fast Company noted, Heineken itself released another ad in 2009 with the directly opposite, gender-stereotypical message.
The gist of the video is that a woman shows other women her wardrobe full of clothes, after which they scream with delight. Then a man shows other men his room, completely filled with beer, and now they scream with delight.
Zelensky: Russia Used 115 Missiles, Nearly 1,900 Guided Bombs and Over 3,000 Drones in a Week
Attack on Major DTEK Energy Facility in Northern Odesa Region Leaves Some Families Without Power
Britain Threatens Sanctions on Kremlin-Linked People; Poland Ready to Hand Ukraine Ammunition
Russia says it has completed "planned exercises" in the Black Sea
MVD: Fake Riots With Prop Blood Were Being Prepared Near Presidential Office
Law Enforcers Name Another Klitschko Deputy as Suspect
Berlin Holds Protest Against War in Ukraine; EU Prepares for Possible Russian Halt of Gas Supplies
North Korea Fires Ballistic Missile Over Record Distance in Five Years
Irish Fishermen Force Russia to Postpone Naval Drills
US sanctions in case of invasion of Ukraine could completely destroy Russia's economy, NYT reports
