US Video Game Spending Hits Quarterly Record of $10.9 Billion
And that's just for the first quarter of 2020.
American consumers spent $10.9 billion on video games in the first quarter of 2020, more than ever before, up 9% from last year's figure. This is reported by The Verge, citing data from analytics firm NPD Group.
The first-quarter period covers only January through March, which means spending on games in the current quarter, which ends June 30, could be just as high, if not higher.
Clearly, the main reason for the growth in game spending in the last third of this quarter was the coronavirus pandemic, which reached the US at the end of January and led to lockdowns from mid-March.
According to NPD, sales of games and in-game microtransactions accounted for $9.6 billion of the total. The top-performing games were: Animal Crossing: New Horizons, Call of Duty: Modern Warfare, Doom Eternal, Dragon Ball Z: Kakarot, Fortnite, Grand Theft Auto V, Minecraft, MLB The Show 20 and NBA 2K20.
In the console market, the winner was Nintendo. Total sales of gaming hardware exceeded $770 million.
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