Best Brands Ranking 2020: Apple Tops the List, Disney Brings Up the Rear

Only four brands from the top ten managed to increase their value.

The portal Interbrand compiled a ranking of the best brands in 2020. It features the hundred companies with the highest value.

Apple tops the list. Its value rose 38% over the year and amounts to $322.99 billion. Following Apple is Amazon, whose value increased by $60% to $200.66 billion. Microsoft rounds out the top three at $166 billion (+53%).

Compared with last year, there were changes in the ranking for Amazon and Microsoft, which held 3rd and 2nd places respectively in 2019.

Over the past couple of months, Apple held two presentations. During the first, the new iPad Air and Apple Watch Series 5 were unveiled, and recently the company unveiled new versions of the iPhone 12.

TOP 10 best brands

1. Apple — $322.99 billion
2. Amazon — $200.66 billion
3. Microsoft — $166 billion
4. Google — $165.44 billion
5. Samsung — $62.28 billion
6. Coca-Cola — $56.89 billion
7. Toyota — $51.59 billion
8. Mercedes-Benz — $49.26 billion
9. McDonald's — $42.81 billion
10. Disney — $40.77 billion

As for the other brands that made the ranking, Instagram (19th place, $26.1 billion), YouTube (30th place, $17.3 billion) and Zoom (100th place, $4.48 billion) appeared on it for the first time this year.