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The Offensive Word "Chert"

Photo: ria.ru
Photo: ria.ru

A political strategist's opinion on Avakov's interview.

Yesterday everyone, myself included, laughed at the episode cut from the interview on 1+1: "Avakov — chert? — Mm-hm." But this morning I watched the whole episode. In fact, that turned out to be enough, and there is no point in watching the entire interview.

So, I have no doubt that the Ukrainian interior minister did everything possible to make that part of Ukrainian society that argues with him through primitive verbal form understand that he is threatening them.

"We'll see later," Avakov says to the protest electorate, making a face as if to say, guess for yourself what will happen. Giving a flattering big interview in prime time and starting off by scaring opponents is foolish, because opponents enjoy it, even if they are frightened.

It is clear that "chert" is a very offensive word for the minister. And this offense shows on his face. I could have predicted that he would slip into pathos and say something like "chert is for enemies of order" or into philosophy, "evil deeds serve good, while the road is paved with good intentions, tra-la-la."

But no, he simply went straight at them with threats over an insult. For a year the interior minister has been polishing his image, building connections, and not posting nonsense on Twitter. And all of that just to mysteriously announce to all of us, "We'll see later."

We'll see, of course.

P.S. Today is Avakov's second big interview in two days, this time with Gordon. The interview he gave to Mosiychuk yesterday gathered fewer than 2,000 views in a day, but it's not about the views; two times is two times. Interesting what is going on.